The Art of Social Media: Power Tips for Power Users

I had high expectations regarding this book. I have followed Guy in Google+ and know how active and effective he is. The book is a wide collection of tips and tricks needed to build a coherent and extensive social media. “The Art of Social Media” covers most of the main social media platforms and Guy’s advice is valuable. The list of tools is extensive yet it is a pending assignment to learn how to use them and make a budget about. 

I liked a quote that says that people are in social media to get attention or are liars. The thirst for attention may vary depending on expectations but in the end people like to be seen. 

For some people Social Media exposure is key (Authors like Guy) but even for the amateur blogger the ideas are valuable if we agree that we have to think big from day one instead of reacting until we become famous. The visualization of variety of tasks and work needed to have an effective SM presence is important, especially for those who think it is just a matter of snapping one’s fingers.

The book lacks depth that needs to be expanded in the specific case. Although Guy explains that there is a lot of trial and error, hence it is an art not a science, one needs to dig deeper before jumping in and fail.