John's book is easy to read, fun to follow and provides very useful training. He lays out a 10 step process to think, organize and make your ideas coherent. Beginning from the more simple but fundamental question of what you love and what you are good for, up to creating a full strategy with pricing, differentiation, escalation, financials, etc. The road map works like a blueprint, to build from the ground up, from the basics to the complex. In addition to the framework itself, John takes the reader by the hand clarifying his ideas with examples (some from his personal experience, others are made up yet very concise), suggesting exercises to put the concepts into practice, and FAQ's sections that expand each step further. At the end of each step a short recap becomes a cheat sheet of lessons learned.
In addition to his model, John introduces basic but powerful economic concepts to the entrepreneur. Sort of a reality check for the entrepreneur to be aware of non-business related challenges. Among these ideas we find the importance of institutions to create the environment for ideas to flourish, the damaging effects of centrally controlled regulations on innovation, and the ethics of entrepreneurship as a value creating endeavor.
In the last sections of the book, John adds some useful tools such as 101 accounting, and the relationship of his 10-step model and the popular Business Model Canvas.
John explains that he took the challenge of writing this book after he presented at TEDxUFM in 2011. It is a satisfaction to see an idea materialize. Bellow is an interview given during his visit to Universidad Francisco Marroquin for the event.
My rating 5 stars
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